Bing Statistics 2025: Surprising User Growth & Revenue Trend
Bing Statistics 2025: Surprising User Growth & Revenue Trend
Author: Jordan Blake
Updated on: August 12, 2025
Microsoft Bing continues to hold its position as the second-largest search engine globally, capturing 4.04% of the worldwide search market in 2025.
While Google dominates with nearly 90% market share, Bing’s 100 million daily active users represent a significant opportunity for digital marketers and businesses.
Here’s everything you need to know about Bing statistics and why this Microsoft search engine matters for your digital strategy.
Microsoft Bing Market Share Statistics (2025)
Bing is the second-largest internet search engine globally, second only to Google, and outpaces Yahoo, Baidu, and DuckDuckGo by a significant margin.
As of July 2025, Bing holds 3.96% of the worldwide search engine market share across all devices. Google has a commanding lead at 89.54%, with Yandex, Baidu, and Yahoo trailing further behind.
Bing controls 12.21% of the global desktop search market as of March 2025—making desktops Bing’s prime stronghold. For comparison, Bing’s mobile search share is far lower (typically less than 1%).
Market share in the United States: Bing commands 7.56% of the total U.S. search engine market as of March 2025, which is higher than its global average.
Bing’s desktop share in the U.S.: Among American desktop users, Bing accounts for 17.21% of searches, reflecting greater adoption among PC users and enterprises.
Console dominance: Bing enjoys the highest share among console users in the U.S., with a whopping 54.68%, thanks largely to its default integration on Xbox.
China and international figures: In China, Bing surprisingly controls over 28% of desktop traffic, filling the gap for those avoiding local alternatives.
Bing’s market share has maintained a steady 2-4% globally over the last five years, with slow upward growth—it was 2.90% in 2023, 3.72% in 2024, and hit 4% in 2025.
Fun fact: Every month, Bing processes more than 46 million searches for the term “Google” in the U.S. alone, and “Google”-related services feature heavily among the top searches.
Bing Usage and Demographics Statistics
Daily and Monthly Usage Metrics
The scale of Bing usage demonstrates its relevance as a search platform for businesses targeting specific demographics.
100 million people use Bing daily, representing a substantial daily active user base
Over 5.28 billion visitors to Bing.com in March 2025, indicating massive monthly reach
3.1 billion monthly visits across desktop and mobile devices as of January 2024
27 billion web searches per month, translating to impressive search volume
37.5 million searches per hour and 625,000 searches per minute.
These search volume statistics demonstrate that while Bing may have lower market share, it still processes billions of searches monthly, making it a valuable platform for digital marketing efforts.
User Demographics and Characteristics
Understanding Bing user demographics is crucial for targeted marketing campaigns and search engine marketing strategies.
62.17% male users and 37.83% female users according to usage statistics
25-34 age group represents 25.6% of Bing users, making it the largest demographic segment
18-24 age group accounts for 19.67% of the user base
73% of users are under 45 years old, indicating a relatively young user base
34% of Bing users are college graduates, suggesting higher education levels
54% of users are married and 59% have children, indicating family-oriented demographics
These demographic statistics reveal that Bing users tend to be educated, family-oriented individuals in their prime earning years, making them attractive for many business sectors.
Geographic Distribution
27.99% of traffic comes from the United States, making it Bing’s largest market
7.45% of traffic originates from China, representing the second-largest market
4.44% from India, 4.41% from Germany, and 4.54% from the United Kingdom
Available in 238 countries and regions worldwide
Supports 105 different languages, enabling global reach
This geographic distribution shows Bing’s international presence while highlighting its particular strength in English-speaking markets.
Bing Revenue and Advertising Statistics
Advertising Revenue Growth
Microsoft’s search advertising business through Bing represents a significant revenue stream with consistent growth patterns.
$12.21 billion in search ad revenue generated in FY2023
$12.58 billion projected revenue for 2024, showing continued growth
13.47% compound annual growth rate (CAGR) from 2016 to 2022
$9.66 average revenue per user in 2022, up from $7.75 in 2021
These Bing Ads statistics demonstrate the platform’s growing monetization success and its value for paid search advertising campaigns.
2.83% average click-through rate across all industries
$1.54 average cost per click, typically lower than Google Ads
2.94% average conversion rate for Bing Ads campaigns
$41.44 average cost per action, providing competitive acquisition costs
$100 million revenue increase achieved through A/B testing ad headline displays
These advertising metrics show that Bing Ads can deliver strong performance with potentially lower costs than competing platforms.
Bing AI and Chat Statistics
AI Integration Success
Microsoft’s integration of AI technology into Bing has created new opportunities for AI-powered search experiences.
100 million daily active users for Bing Chat feature as of 2025
1 million users signed up for Bing Chat waitlist within 48 hours of announcement
45 million chats recorded within weeks of going live
80% accuracy rate demonstrated by Bing AI in testing
The AI search statistics indicate significant user interest in AI-powered search capabilities, positioning Bing as an innovator in intelligent search technology.
AI Features and Capabilities
Available on Edge browser and Bing mobile apps for iOS and Android
Codename “Sydney” for the Bing Chat system
Natural language query processing for improved search accuracy
Image and video recognition capabilities enhanced by AI
Entity recognition for better categorization of search results
These AI capabilities represent Bing’s technological advancement in machine learning and artificial intelligence applications for search.
Bing by Device: Desktop, Mobile, Console
Desktop: Bing’s desktop search share is now 12.21% globally and as high as 17.21% in the U.S., making it the dominant alternative to Google on Windows PCs and in the workplace.
Mobile: Despite its efforts, Bing’s global mobile search share remains under 1%. In January 2025, it was 0.52%—a significant gap, explained partly by Google’s default deals with Android and iOS manufacturers.
Tablets: Bing’s tablet market share stands at approximately 4.99% worldwide, showing moderate traction in this segment.
Consoles:
In the U.S., Bing has a nearly 55% share on game consoles (notably Xbox), the only device segment where it outpaces Google by a wide margin.
Bing User Behavior and Top Search Queries
More than 100 million daily searches are performed on Bing, translating to roughly 27 billion web searches per month, 37.5 million per hour, 625,000 per minute, or 10,417 every second. Bing searchers perform more “branded” queries than Google users, with 26% more monthly branded search volume.
Three of the top five Bing search queries in the U.S. are Google-related (including YouTube and Gmail), reflecting widespread user habits.
Top 10 Bing search queries in the United States (2025)
Rank
Query
Monthly Searches
1
Google
12,983,821
2
YouTube
11,452,722
3
(Other Google Service)
8,060,698
4
Gmail
6,043,283
5
Bing Homepage Quiz
5,578,736
6
Amazon
4,838,409
7
Bing
4,620,531
8
News for You
4,298,308
9
Yahoo
3,746,439
10
eBay
3,428,642
Bing for Marketers: Why Care?
Lower cost per click (CPC) and less competition on Bing vs. Google make it a compelling platform for PPC advertisers wanting premium placement without sky-high budgets.
Bing’s audience is wealthier, more educated, and more likely to make online purchases compared to average Google users.
51% of Bing users in the U.S. are married; 59% have children at home, making family-focused and luxury brands prime candidates for Bing PPC and SEO campaigns.
Over 32% of Bing users spend more online than typical Google users, presenting greater customer lifetime value for e-commerce and subscription services.
Marketers targeting enterprise clients, tech-adopters, or U.S. regions outside the coasts often find Bing’s audience especially receptive.
Bing’s organic reach is far less saturated, so optimizing for Bing can improve site visibility and tap into incremental, often-overlooked traffic.
Conclusion: Bing Statistics 2025—Key Insights for Marketers
Despite its position as an underdog, Bing is firmly entrenched as the world’s second-largest search engine in 2025, with a 3.96% global share across devices and an even stronger presence among desktop and console users.
Bing’s lower competition, strong desktop market share, and robust AI features make it an essential part of any search engine strategy. For businesses, optimizing for Bing ensures you reach a wealthier, often under-marketed audience ready to spend more per purchase.
Keep these Bing usage statistics, market share figures, and demographic insights in mind as you plan your next digital marketing campaign.
Sharing is caring:-
About the author
Jordan Blake
A digital advertising specialist with years of experience in optimizing ad spend and leveraging promotional credits across platforms like Google Ads, Meta Ads, and more.
Deal: 30% Cashback Offer
Leave a Reply