TikTok creators spend hours making perfect videos, only to watch them get buried with 12 views and zero likes. Sound familiar?
TikTok Promote promises to fix this by turning your posts into paid ads that reach thousands more people. But does it actually work, or just drain your wallet?
The truth is, boosting TikTok videos can get you more views instantly – but only if you know the right tricks. Most creators waste money because they skip the basics of TikTok promotion and targeting.
This guide shows exactly how TikTok Promote works, what it costs, and if it can make your content go viral without breaking the bank.
What is TikTok Promote?

TikTok Promote is a handy, in-app advertising feature that lets you turn your organic content into paid ads with just a few taps. Think of it as a booster rocket for your videos, LIVE streams, or carousel posts.
It’s a simple, mobile-friendly ad solution designed for creators and small businesses looking to get more eyeballs on their stuff.
You can use Promote to hit a bunch of different goals, like (getting more video views, driving traffic to your website, gaining more followers, getting more DMs, and boosting profile views).
Once your promotion is running, you get access to basic analytics to see how it performed. This includes views, likes, comments, and shares, plus some info on the age and gender of the people who saw your video.
It’s a fantastic way to get started with paid advertising on the platform without needing a complex setup.

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TikTok Promote vs TikTok Ads Manager: What’s the Difference?
Feature | TikTok Promote | TikTok Ads Manager |
---|---|---|
Setup | In-app, super quick | Web dashboard, more steps |
Targeting | Basic (interests, demo) | Advanced (custom, lookalike, pixel) |
Budget | $5+ per promotion | $20+/day, more flexibility |
Ad Formats | Boost existing videos | In-feed, Spark, TopView, more |
Analytics | Basic | Advanced, conversion tracking |
Best For | Beginners, quick boosts | Pro marketers, scaling |
Pro tip:
Start with Promote to test what works, then scale winners in Ads Manager for advanced targeting and bigger budgets.
A Step-by-Step Guide on How to Use TikTok Promote?
Step 1: Access the Promote Tool

There are a few ways to open Promote inside the TikTok app:
Step 2: Choose Your Promotion Goal

TikTok gives you five main goals:
Pick the goal that matches your campaign objective.
Step 3: Define Your Audience
You can let TikTok automatically target your audience, or set your own:
Pro tip: If you know your niche (e.g., “fitness lovers in the UK aged 18-24”), use custom targeting for best results.
Step 4: Set Budget and Duration

TikTok will show you an estimated reach based on your settings, so you know what you’re getting for your money.
Step 5: Review and Pay

Once your payment is processed, TikTok will review your ad (usually within a few hours), and you’ll get notified when it’s live.
How to Track Your TikTok Promote Campaign
After your campaign is live, keep tabs on performance:
- Go to your TikTok profile.
- Tap the Menu (☰), then select “Business Suite” or “Creator Tools.”
- Tap “Promote,” then “Dashboard.”
Here you’ll see:
For deeper analytics and competitive insights, consider using a tool like PiPiADS (more on that below).
TikTok For Business Coupons & Cashback Offers (2025)
If you’re running bigger campaigns or want to scale beyond Promote, TikTok For Business Ads Manager is the way to go. And right now, there are some spicy deals for new advertisers:
Offer | Details | How to Claim |
---|---|---|
$1,000 Cashback Promo | $200 back on $200 spend, $500 on $500 spend, $1,000 on $1,000 spend | Redeem Credits |
$3,000 Ad Credits for Lead Gen | Spend $1,500, get $3,000 in free ad credits | Get Offer |
50% Off First Campaign | Save up to $200 on your initial TikTok ad spend | Claim Offer |
$500 Cashback Rewards | $500 back on eligible business campaigns | Save Now |
$100 AMEX Bonus | Use American Express for an extra $100 cashback | Score Savings |
30% Cashback for Small Businesses | 30% cashback on ad spends during promo period | Activate Discount |
$200 Ad Credit for New Advertisers | $200 in ad credits for new TikTok For Business accounts | Snag Cashback |
PiPiADS: The Ultimate TikTok Ad Spy Tool (with Coupons!)
If you want to run TikTok ads like a pro, you need to know what’s working for your competitors. That’s where PiPiADS comes in.
What is PiPiADS?

PiPiADS is the #1 TikTok ad spy tool, giving you access to over 50 million ad creatives and 100,000+ new ads added daily. You can:
Why Use PiPiADS?
PiPiADS helps you find ads that actually work in your business area. You can see what your competitors are doing and copy their best ideas. This saves you real money – most people cut their ad costs by 28% or more.
You’ll spend less time guessing what works and more time making sales. The tool shows you real ads that got millions of views and tons of clicks. It’s like having a peek behind the curtain at what makes ads successful.
Stop wasting money on ads that flop. Instead, use proven examples that already worked for others. Your ad budget will go further, and you’ll see better results faster.
How to Use PiPiADS (Step-by-Step)
- Sign Up: Head to the PiPiADS website and create a free account.

- Start Your Free Trial: Try the $1 trial for 3 days with full access to premium features.
- Search the Ads Library: Filter by product, niche, region, or even advertiser name.

- Analyse Top Ads: Check engagement rates, ad spend, creative formats, and more.
- Find Winning Products: Use the product research tool to spot trending and best-selling products.

- Apply Insights: Use what you learn to craft your own TikTok Promote campaigns for better results.
PiPiADS Coupon Codes for 2025
Get massive savings with these exclusive PiPiADS coupon codes:
Coupon Code | Discount/Offer | How to Claim |
---|---|---|
AFFCOUPON | Up to 50% OFF | Redeem Coupon |
AFFTWEAKS | Up to 50% OFF | Redeem Coupon |
BOLGE20 | Up to 50% OFF | Redeem Coupon |
Plus: Try the PiPiADS $1 Free Trial for 3 days—no risk, all features unlocked.
Pro Tips for Maximising TikTok Promote Results
Final Thoughts
TikTok Promote is a game-changer for anyone looking to boost their reach, grow their audience, or drive sales fast. Combine it with TikTok For Business coupons and PiPiADS insights, and you’ve got a recipe for serious growth—without blowing your budget.
Ready to take your TikTok marketing up a notch?
- Claim your TikTok For Business ad credits
- Start your PiPiADS $1 trial and use coupon codes AFFCOUPON, AFFTWEAKS, or BOLGE20 for up to 50% off
- Launch your next viral campaign with confidence
If you found this guide handy, share it with your mates in the affiliate and e-commerce game. Let’s get those TikTok campaigns buzzing!
About the author

Jordan Blake
A digital advertising specialist with years of experience in optimizing ad spend and leveraging promotional credits across platforms like Google Ads, Meta Ads, and more.
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